Jack Gervaise-Brazier

Founder & Group Managing Director

Jack Gervaise-Brazier founded The Juggling King in Guernsey and London in 2018 and sits as the Group’s Managing Director. In 2012 he co-founded Guernsey’s White Rock Brewery, the island’s first brewery since 1929.

The brewery specialised in ale before expanding into the spirit market with the launch of its award-winning gin. During his time there, Jack secured all of the brewery’s funding and managed the explosive growth of the business including the acquisition and sale of pubs in the group before selling out to his co-founder in 2017 via an orchestrated MBO.

The Juggling King was born out of an ambitious plan to give Guernsey its own rum following extensive research and a desire to capitalise on the growing appreciation of the spirit.

Before the alcohol business, Jack was in the finance industry, as a stockbroker initially, before buying into an asset management firm, having sold out, Jack Chaired a Trust Company, turning it around in the process. Thereafter he set up and subsequently sold a recruitment firm in the West End of London.

Whilst maintaining investments in hospitality, Jack’s current focus is ensuring The Juggling King is a global success.

James Moyes

UK Sales & Marketing Director

James Moyes sits as a main Board Director for The Juggling King.

After leaving Loughborough University with a 2:1 in Economics and Politics, James began a graduate programme with Merrill Lynch.

Following a successful 20-year career as an equity salesman and having held positions in three investment banks, James helped to set up independent investment bank Liberum Capital.

He has since founded the world’s first prenatal and early life insurance company, Future Family.

James’s connections with Guernsey go back over 15 years in various guises having dealt with Jack in various financial services capacities previously.

Michael Owen

Global Brand Ambassador

Michael Owen is a former English footballer who played as a striker for Liverpool, Real Madrid, Newcastle United, Manchester United and Stoke City, as well as for the England national team.  

Since retiring in 2013, he has been working as a pundit and co-commentator with BT and PLP productions – the Premier League’s international television partner. Michael is also an International Ambassador for Bet Victor and Liverpool FC and alongside other commercial obligations, he is committed to mentoring young players through their careers.  

Away from football Michael has combined his passion for horse racing with business to set up and oversee the growth of Manor House Stables into a state of the art race-horse training facility with over 90 horses in training.

Michael joins the team of The Juggling King Rum Company as our Global Brand Ambassador.

Matt Lane

Master Distiller and Head of Research & Development

Matt joined The Juggling King following a highly successful career as Technical Brewer & Distiller at Guernsey’s White Rock Brewery, where the ales and spirits he developed have won multiple awards.

Master Distiller Matt’s focus, via extensive Research & Development, is to deliver a sustainable yet pioneering approach to The Juggling King’s product range.

By harnessing all of his previous experience, awards and education (including a degree in Biology and the further study of Microbiology at the Siebel Institute of Technology) Matt is intent on producing a series of world-class rums with an unparalleled distillation and fermentation process, harnessing the abilities of our in house cultured and patented yeast.

Tor Ritchie-Bandy

Head of Channel Islands Production & Sales

Tor Ritchie-Bandy joins us to assist Master Distiller and Head of Research & Development, Matthew Lane, as we expand.

Tor’s previous experience working in Thailand, Menorca and Guernsey provides him with a broad set of experiences required for the role of Assistant Distiller.

Sarah Cooper

Head of Marketing & PR

Sarah Cooper joins the team with a focus on Digital Marketing and PR.

She graduated from Leeds University with a 2:1 in Languages after studying French and Spanish both in the UK and abroad.

Following a successful recruitment career, Sarah set up and ran her own consultancy with her husband for 15 years recruiting for the likes of DHL, BUPA, Kuoni Travel and Ogilvy.

She has since gone on to set up a couple of baby-focussed brands and also acts as a marketing consultant to a variety of other businesses.

Sarah’s strengths lie in digital and online marketing having built websites, run social media channels, organised press and influencer campaigns and worked on SEO and PPC strategy.

Pete Davie

Strategic Advisor - Route to Market

Following a successful career in which he held Senior Commercial Leadership Roles in Internationally renown Drinks Companies including Berry Brothers and Rudd and The Edrington Group, Peter joins The Juggling King Rum Company to advise on critical route to market planning.

Utilising his knowledge gained as the Commercial Director of Berry Brothers and Rudd, Peter focuses on formulating and implementing strategy in our expansion phases, as we develop internationally.

David Hitchcock OBE

Investor Director

David Hitchcock serves as Investor Director on The Juggling King Board of Directors.

The Cambridge University graduate served as Captain in the 6th Queen Elizabeth’s Own Gurkha Rifles.

David brings extensive financial and engineering experience, holding directorships and interests in an array of small, medium and large companies.

David is well respected in the city of London and has held senior positions at Goldman Sachs, JP Morgan and Grant Thornton.

David currently sits as Head of The Gurkha Welfare Trust.

Contact us

Find us

34 Mill Street,
St Peter Port,
+44 (0)1481 720001


Blackwell House,
Guildhall Yard,
020 7556 1000